Jun 26, 2025
In this vulnerable and strategic episode, I share why I walked away from a decade of brand recognition and completely rebranded my business. If you've ever felt like you're operating at a level your current structures can't support, this story will challenge everything you think you know about business evolution.
I dive deep into the moment I realised my brand no longer fit who I'd become, the difference between structural problems and surface fixes, and why sometimes the scariest thing isn't failing - it's succeeding so much that you outgrow everything you thought you were supposed to be.
Key topics covered:
This isn't just a rebrand story - it's a blueprint for anyone ready to stop being essential to everything and start being essential to the right things.