Sep 27, 2026
You've got three or four things you could put your name on before Christmas. This week, you pick one.
This is your CEO Brief for 28 September - 4 October 2026. Chapter 9 of your Operating Year, The Audit. Week five: The Front Foot.
This week runs backwards. Venus turns retrograde on Saturday, so the useful work goes at...
Sep 24, 2026
Everyone's Q4 plan starts with what they're going to add. Black Friday, the launch, the revenue target, the content. I think that starts one step too late.
Before you add anything to October, November or December, the question worth asking is what your business already costs you on a completely ordinary Tuesday. Because...
Sep 20, 2026
There's an email in your drafts with a number in it. This week it gets sent.
This is your CEO Brief for the week of 21 to 27 September 2026, week four of Chapter 9, The Audit. It's called The Ask, because everything you've worked out over the last fortnight only pays you once you've said it out loud to the person...
Sep 17, 2026
The fresh start is the most expensive advice in this industry. The clean slate, the new quarter, the big rebuild in January. It takes the one thing that's wrong with your business and has you rebuilding the nine things that were fine.
This is the last of a 3-part series and it's the one where you find out which single...
Sep 13, 2026
A breakthrough you haven't costed is just more work you've said yes to, and Monday is going to get called a breakthrough day.
This week's Brief takes the one thing in your business that eats the most hours for what it pays, the client who takes twice what you priced her for or the report you write from scratch every...