Mar 22, 2019
SEO. Search engine optimisation. It makes many of us want to crawl into a hole and pretend that it doesn’t even exist, am I right? I’m guilty of having done that for the longest time until I realised that it’s not as scary as we made it out to be. Plus, there are some major benefits that can come from simple implementations on your end. Today I want to break it all down and demystify this topic for all of you - it’s time to put some strategy behind our search engine results.
Search engine optimisation basically means the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast), so my goal today is to break it down to the basics, tell you where it is best to invest your time on this and to prove to you that it’s not as scary so that you can take action and get started. Even starting out small with a simple strategy can make a giant impact on the traffic that is coming to your website. Because what good is your website if no one knows it even exists?
Let me put this out there though: this blog post is only the outline of this show. To get the full impact of this episode, I recommend reading along with this post and writing down all the specific details to maximise your SEO journey.
If you hit play on this episode, my guess is you already know you need to be doing SEO. So let’s not ignore it anymore, okay?
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